Vera Bradley: Designed for multi-channel distribution

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Vera Bradley makes the most of pick-to-light and put-to-light methodologies to optimize order fulfillment.

By Bob Trebilcock, Executive Editor
September 01, 2013

Vera Bradley Designs; Fort Wayne, Ind.
Size
: 400,000 square feet of distribution space
Products: Women’s handbags and accessories, luggage and travel items, eyewear, stationery and gifts.
Throughput: Each fulfillment channel is measured differently.
Direct-to-consumer: Averages 6,000 to 7,000 cartons shipped per day. Peak was 27,000 cartons shipped.
Store replenishment: Averages 50,000 to 60,000 units shipped per day for retail and specialty partners. Peak was 191,000 units shipped.
Employees: 375 full-time and temporary associates, fluctuates seasonally
Shifts per day/days per week: 3 shifts, 5.5 days per week (3:30 p.m. through midnight on Sunday).

Vera Bradley’s expanded distribution center was designed to manage the company’s traditional wholesale and retail replenishment sales channels while accommodating the growth of its Internet fulfillment. The facility brings together conveyor and sortation technology along with both pick-to-light and put-to-light technologies.

Follow the facility design walk-through to learn more about how Vera Bradley uses Lightning Pick pick-t0-light and put-to-light for order fulfillment. 

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