In its July/August 2015 issue, Retail Merchandiser magazine covers The Bon-Ton Stores’ new direct-to-consumer fulfillment center, which adds speed and accuracy with LP Put put-to-light solutions from Lightning Pick.
From the article:
Bon-Ton Stores continue to work to improve the synergy between its online presence and its brick-and-mortar locations. One of the company’s most recent initiatives in this regard has been the establishment of a new warehouse fulfillment center built specifically for direct-to-consumer enables Bon-Ton Stores customers to access the entire company’s full inventory and order it to be sent to their local stores or to their homes. [Bon-Ton Stores’ President and CEO Kathryn] Bufano says the new service that allows customers to order online and pickup in-store will be a major driver of new foot traffic into its locations. She notes that nearly 80 percent of returns of online purchases are returned to the store, which has been a significant boost to the number of people who visit their local stores.